This weekend, June 26th, it’s going down at the Fort Greene Festival. A celebration of cultures, cuisine, and artistic diversity in Brooklyn. This is the second year that the festival is being help and it’s expected to attract a large audience. The Fort Greene Festival iPhone app provides the perfect companion guide to the festivities.
It includes a realtime map and approximate schedule of events. Bookmarking, sharing, and social media integration are also included. The app also collects Twitter updates that include the #fortgreenefestival hashtag. These are updated in realtime in the app and offer an easy way for users to interact with others at the festival. In two clicks, you can post your own update and broadcast to thousands of other festival attendees. As an added bonus, the app features a contest where you can enter to win a $50 iTunes gift card.
If you have ever been to a festival, you may already know how difficult it can sometimes be to figure out where the specific stage or event you want to see is located. Other times, you don’t even know where you are. The Fort Greene Festival app puts all that information in the palm of your hand and keeps you updated in real-time. The ability to see what others are saying about the festival, as it happens, could also be instrumental in finding out the hot spots of the moment.
Once again, we see the power of location-based services and mobile applications. With this iPhone app, not only can attendees figure out exactly what’s going on, but the festival organizers could make sure they direct people where they want them. This particular app only seems to tap Twitter, but messages could still be planted with the #fortgreenefestival hashtag.
They could have taken things a step further by having real-time alerts for each event, giving users a description and directions to find it. The app could also have featured popups to remind users about restaurants or other places where they could part with their money.
The Fort Greene iPhone app was created by Caravan Interactive, a local mobile marketing agency, and can be downloaded for free via iTunes. The festival is hosted by Malik Yoba and Rosie Perez with a headline appearance from Common.