Snoop Dogg is hooking up with Symantec to promote a contest against cybercrime. Contest participants simply have to display their rap skills in an anti-cybercrime video.
The “Hack is Wack” contest challenges the public to upload their best two-minute rap video on the subject of cybercrime to a website by Sept. 30. The entries will be judged on creativity, originality and their message — the winner will receive round-trip airfare for two to Los Angeles, two nights of accommodations, two tickets to a Snoop Dogg concert and a new laptop with Norton security software.
I guess Snoop Dogg really is into everything. In a video interview he says, “We’re trying to get people to raise awareness by making a rap song about cybercrime because a lot of people don’t even realize that this is happening.” Snoop is confident that using his name will help raise awareness about cybercrime.
Not only will the winner of the contest probably get covered on tech blogs across the web, but they also get a chance to step their music game up. They will get a chance to meet with Snoop’s management team and learn how to take their music career to the next level. Snoop also hinted that he might jump on a track with the winner if the song is hot enough, saying “If the song is good enough, I might throw a verse or a hook or something like that.”
This definitely looks like a good deal for some aspiring artist who can also articulate the dangers of cybercrime in a hot 16. I would suspect that Snoop may take a more involved role depending on how good the winner of the contest is. We all know how much he likes doing online video.
As far as Symantec goes, even though they’re the makers of the popular Norton Security software, this will definitely raise awareness for their brand. Teaming with Snoop exposes Symantec to a new audience that might have known of the company, but really didn’t understand their purpose. In the meantime, cybercriminals beware because Snoop is on the case. When asked about starting a security team, he said “Come on man, you know when my team come after you, we gonna get you.”
via Snoop Dogg, Symantec team up on cybercrime