This weekend, Facebook CEO Mark Zuckerberg appeared on 60 Minutes. Many are calling the interview a simple PR move by Facebook. Earlier this year, Zuckerberg interviewed with Kara Swisher of All Things D. The main take-away from that interview was that Zuckerberg sweats a lot. Not a good image to carry around when you’re the CEO of the most popular social networking site on the planet. This time around, we saw a different Zuckerberg, one who can do the PR dance with the best of them.
Stahl herself even recognizes the marked change in Zuckerberg from the first time she interviewed him in 2008; at one point in voiceover, Stahl notes remembering “his awkwardness from three years ago, and how he rarely blinks.” She immediately follows with how “he’s far more relaxed now, easier to smile, and noticeably more confident,” a sight that we as viewers can easily recognize as well.
The interview came at the same time as Facebook launched new profile layouts. The profile changes are focused on highlighting the user and making it “easier for you to tell your story and learn about your friends.” The profile begins with some basic information about you, including things like your hometown and where you work.
From there, it moves on to photos because “there’s often no better way to learn about a person than through photos.” Just after a short paragraph about your background, you have a section with the most recently tagged photos of you. This is a nice feature, but makes it even more important to untag yourself when you get caught up in some silly meme by your friends. The Facebook Featured Friends featured now lets you highlight some of your favorite friends, just like MySpace. You can even organize them into groups.
All in all, the profile changes are not that drastic, but I’m sure there are already droves of users creating numerous Facebook Groups and Fan Pages to share how much they hate the changes.
How do you like your new profile?
via SocialWayne, Facebook, Forbes