Amazon.com announced today that the third-generation Kindle is now the bestselling product in Amazon’s history. In just five months, the new Kindle took the title of bestselling product from “Harry Potter and the Deathly Hallows (Book 7).” Amazon also shared that customers ordered more than 13.7 million items worldwide across all product categories on its peak day, Nov 29th. This is a record-breaking 158 items per second. Amazon.com founder and CEO Jeff Bezos offers some interesting insight into the Kindle’s success.
“We’re seeing that many of the people who are buying Kindles also own an LCD tablet. Customers report using their LCD tablets for games, movies, and web browsing and their Kindles for reading sessions. They report preferring Kindle for reading because it weighs less, eliminates battery anxiety with its month-long battery life, and has the advanced paper-like Pearl e-ink display that reduces eye-strain, doesn’t interfere with sleep patterns at bedtime, and works outside in direct sunlight, an important consideration especially for vacation reading. Kindle’s $139 price point is a key factor — it’s low enough that people don’t have to choose.”
more at Amazon Media Room