Hulu and Viacom have entered into a partnership that will bring back The Daily Show and The Colbert Report. The deal also brings popular TV shows from Viacom’s media networks, including Comedy Central, MTV, BET, VH1, Spike TV, and TV Land to the Hulu Plus subscription service.
“We are very pleased to partner with Hulu in a way that recognizes the value of our strong brands and the passionate young fans who are attracted to our content. The Hulu Plus service offers us the opportunity to connect with our audiences through an exciting subscription and ad supported platform that is complementary to our existing distribution arrangements. This innovative agreement allows us to benefit from the success and expansion of Hulu and we look forward to bringing our popular content to their growing audience.”
The press release mentions “Let’s Stay Together” as one of the shows coming to Hulu. It airs on BET directly after The Game, which generated more social media buzz than any other prime time show during its comeback premier. While not mentioned in the release, it will be interesting if The Game will show up on Hulu as well.
With Hulu’s new hybrid revenue model, it looks like Viacom had a change of heart. Some of the content, like the Daily Show, will be available for free on Hulu. Other shows will be available to Hulu Plus subscribers, including more than 2,000 episodes of programming from Viacom’s library.