Today, OpenX upgrades their ad technology platform to make it easier for publishers. OpenX is currently serving ads on thousands of websites worldwide. They serve more than 350 billion ads per month.
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This latest update provides a single and efficient interface for publishers to manage their ad revenue stream and more. Visit http://sidekickperformance.com
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Another noteworthy component of the OpenX Enterprise platform is an integrated data collection and targeting system that allows publishers to use both proprietary and third-party data to enable audience-based media buying across their entire inventory.
This update brings a complete API framework with an object-oriented design which should allow developers to easily integrate OpenX with other software components. Services like Groupon, who have been using OpenX for ads on their website and email blasts, stand to benefit from this advanced interface.
via TechCrunch