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Why You Shouldn’t Ignore My Ads

Contextual advertising
Image by mirkoshanghai via Flickr

You may have noticed the ad block in the sidebar here. I think that has been pretty consistent since the beginning. What you may not realize is that all the ads on my site are actual endorsements. Wait…let’s back up…

On most blogs, you will probably find contextual advertising. Blocks of advertising that try to market things to you based on what the blogger has written about. The blogger makes money when people click these advertisements. The amount of traffic they bring to their blog has a direct effect on how much income they can generate.

I started to go with this standard approach, but something bothered me. I think of my blog as an extension of myself. I don’t like to promote or advertise people or companies or anything that I don’t actually believe in (at least a little, anyway). So, I ripped out the ads I had and started thinking of other ways to monetize my blog. I have to pay for it somehow, right?

What I ended up doing was selecting a few things that I actually benefit from. These are products and services that I use to increase the quality of my life. You may see programs I use to make money, products I use for my health and nutrition, and stuff that I just think is cool.

In any case, you can think of the advertising here as me giving you a direct referral. Don’t even think of them as ads. Let’s look at them as little windows into my life in addition to what you can learn from the actual content I write.

So, shake of the ad-blindness. I have taken time to promote things that have been useful to me, because I figure you may benefit as well. This is not a demand, just a little heads-up.

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Would You Still Love Me If I Post for Pay?

I have to admit that the I was turned on to blogging because I wanted to make money. I kept reading about it being a good way to market online, but it also held a special attraction for me because, well….I’m a geek. Now that I have been blogging for a few months, I realize that I would much rather blog about whatever I find interesting and the “monetary gain” part has taken a back seat. BUT…I still gotta pay the bills, right?

Enter the PayPerPost blog network. I know…you’re already groaning and rolling your eyes. PayPerPost (aka IZEA) is definitely not the most respected company in the blogging community. They don’t require you to mention the fact that a post was written for money, so this opens up a whole can of worms regarding blogger respect and credibility. Which brings us back to my original question: Would You Still Love Me If I Post for Pay?

The answer is that I’m going to do it anyway. I care about my readers and their opinions, but I have mouths to feed. I try to provide the best possible content that I can with every post that I write. I aim to educate, train, inform, and entertain. If I find avenues where I can get some up-front money to cover a topic of interest, wouldn’t I be an absolute moron not to take it? So, here are the rules:

  • I will write posts for pay
  • I will not write about things that have nothing to do with my blog
  • I will blatantly flag these posts as being paid for
  • I will make sure that these posts only serve to further the goals of this blog

I’m not just going to turn my blog into a steamy, spammy trash sludge of product reviews and blatant advertisements for the sake of earning money. Quality is very important to me and I would like to make sure it is not compromised.

From where I sit, this is a good opportunity to get paid for doing what I love. I keep seeing PayPerPost all across the blogosphere, even on blogs that don’t suck, so it’s gotta be worth something.

It’s ultimately up to you, isn’t it, my faithful reader? Do you trust me? Have my past actions shown me to be a respectable and honorable person? Do you think I would jeopardize my personal brand for a quick buck? Do you post for pay?

Feel free to respond in the comments…