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Is The Relevant Web Really Nameless?

Holden Page at Pages Are Social recently wrote a piece about the relevant web being nameless. I can’t say that I really disagree, but it got me thinking about a few things. It’s true, services like my6Sense take the focus away from the authors/brands and place it on the actual content.

So what are bloggers and blog owners to do? While My6Sense is on the small scale of things, and the few who support My6Sense have come to love it, there is no doubt in my mind that a backlash will occur.

A number of things came to mind here. I remember not so long ago, when bloggers lamented the loss and fragmentation of blog comments. Services like Disqus came out of nowhere, giving ownership of comments to the commentators rather than the bloggers. I don’t see many blogs these days that don’t use Disqus or something similar. The blogosphere changes, content creators change with it.

I view an experience like my6sense as something like the radio for the written word. Of course, my6sense is not a corrupt industry where content creators pay the stations to play their junk, tricking the listener into thinking what’s popular. Rather, you have a channel of content customized by the reader. What they see is exactly what they are looking for.

The similarity with the radio is that, once you come across awesome content, you will want to know who wrote it in the same way that you would want to know who sings your favorite song on the radio. You will probably go further than just waiting for the radio to play that song and go buy the album. Just on the strength of that one piece, you are motivated to own tho whole shebang.

My6Sense and future technologies like it are fundamentally changing how we consume news, and its a benefit is purely for the consumers, not the producers.

Uhm….kinda. There is a saying that any blogger worth his salt has heard. Many have taken it to heart and many others write it off as bull: “Content is King.” As it stands now, you can pretty much write crap as long as you market it well. If you are awesome and networking and connecting with people, your writing skills don’t have to be that strong. I won’t point out any artist in particular, but how many have you hear don the radio or seen on stage at an awards show and wondered how the hell they got there?

Now, take the front man away. Ditch the artist and the blogger. All you have left is their content and, if it can’t stand on its own, that creator fails. This is where my6sense and the few other services like it are taking us. You won’t choose your favorite sites by how awesome you think the author is, but by how great their content is.

Great for the consumer, but all you bloggers half-assing it better get back to basics before it’s too late.

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Klout for Chrome Adds Influence Scores to Twitter

Klout has a new extension for the Google Chrome web browser that adds influence scores to your Twitter.com interface. This means that you can see, at a glance, who the most (or least) influential people are that you are following.

While measuring influence has been a controversial topic in social media and the social web, it’s still something worth looking into when it comes to making online connections. It can also help you figure out who you might want to collab with in getting the word out about your cause or business.

What would be more useful is for some service to create Twitter lists based on Klout score. For now, you’ll have to do that on your own.

While you’re installing the Klout extension, be sure to check out the my6sense chrome extension as well. Both will help you figure out who to pay attention to and who you’re actually most interested in.

What do you think about sorting people based on influence?

via The Official Klout Blog.

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my6sense Still Makes Sense

Last year I talked about why services like my6sense make sense. Nothing has really changed except that my6sense has gotten bigger and badder than before. I still use the Android app on a regular basis to keep up with what’s going on. It automatically figures out what I want to read based on my behavior using a technology called Digital Intuition.

When you create an account with my6sense through Twitter or one of our mobile apps, we start building your personal preference model, your ‘Digital Intuition’. Constructing an accurate graph of your preferences & interests takes time, and your ‘Digital Intuition’ will only start growing after a few interactions with your content. So please be patient – it may take a while to kick in, but we assure you that once it does, the results will be jaw-dropping.

With my6sense, I see a lot of content about Android, social media, and technology with a smattering of random postings from people I find interesting. The Android app incorporates a number of RSS feeds and sites as well as Twitter and Facebook.

Of course, when Louis Gray hit me up to try out the my6sense Chrome extension for Twitter beta, I was pretty excited. Twitter is probably the most difficult service to keep up with because I don’t have enough attention to pay to all the people I actually find interesting.

I’m currently following over 3,000 people and my6sense uses their magic Digital Intuition algorithm to dig through them all and pick out the updates I would most like to see. Rather than creating yet another Twitter List to help me keep up, I just let my6sense do the hard work.

There are currently apps for Android, iPhone, Twitter.com in Chrome, and a Firefox add-on on the way. One thing I do wonder is if the my6sense team could implement their Twitter interface as a Twitter List. This way, any Twitter user on just about any Twitter client would be supported.

In any case, the web should be about what you want to see. With many of us interacting in so many different places and sharing so much of ourselves, it’s about time a service started using that information to do something more interesting and useful than serve ads.

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Why Services Like my6sense Just Makes Sense

This isn’t really an in-depth review of my6sense or even a post all about it, but I’m going to talk more about the concept of my6sense and why it and services like it prove valuable for many users.

The standard view of content consumption is that you go from beginning to end. You consume everything in between. This works fine for old media, but not so much online.

Reading a single blog post might be cool, but reading an entire blog could be a challenge. Reading all of the blogs you’re interested in is near impossible. So is reading your entire Twitter stream. Of course, this assumes you follow or subscribe to a decent number of sources.

One of the major mistakes people make when getting into social media is that they still want to read everything. They feel incomplete if they miss a single tweet, post, or status update. This is a recipe for madness. Twitter alone is pumping out 90 million tweets each day, 25% of which contain links. That’s a lot of content to dig through and we haven’t even got to Facebook or blogs yet.

The solution is to have someone (or something) to filter all that content for you and highlight those items that you probably want to read. Even as a blogger, I find my RSS subscriptions overwhelming and mostly not useful.

I find myself leaning more towards sites like Techmeme and Regator on a daily basis. Since m6sense (finally) became available on Android, I’ve been using it on a regular basis as well.

Why should I bother digging through the muck for pearls when there are teams of people already doing it and handing me the fruits of their labor?!

Even Twitter, a site built on users over-sharing the most boring bits of their lives, has moved to a content consumption model. They no longer care what you’re doing. They’ve realized that, outside of marketers, narcissists, and geeks, nobody understands why they should tweet. They’ve adjusted the site to focus on digging into the content already created and recommending people for you to follow.

Of course, their comes a time when these filters run dry. They’ve handed you all the pearls for the moment and now you’re bored. This is when you dig into the feeds yourself and take a closer look at some of those discarded bits. Maybe you have a (very small) list of favorite blogs by smart people. Until then, stop trying to read everything.

What tips, tricks, or tools do you use to read news?

Check out my6sense, Techmeme, and Regator. While you’re at it, read my post on the new Twitter.