Chi.mp: It Only Sucks Because You Don’t Know What To Do With It

I previously talked about Chi.mp in regards to uniting your online identity. After getting a chance to speak directly to the Chi.mp team (Thanks guys and gals!), I gained new insight as to what the service is for. Chi.mp does have the ability to aggregate your data, but that’s not really what it’s for. It isn’t competing with any of your current social networking sites.

Click through to read the whole article (written by yours truly)

via Chi.mp: Not Just Another Data Aggregator

Automation Defeats the Purpose of Social Media

An example of a social network diagram.
Image via Wikipedia

The fact that Twitter is so simple and so revered makes it a perfect example to use when talking about social media in general. It provides the most basic framework for what more complicated networking sites like Facebook and Myspace are built upon. You find people and connect with them based on the value they have to offer you. That is the most basic action that occurs and everything else builds from that simple choice of “following” someone.

Auto-Follow

When you follow someone, that’s supposed to mean that you’re interested in what they have to say. Remember, this action is the basis of a social network. This alone will make sure that your network is valuable to you, so what happens when you automatically follow everyone that follows you? As time goes on, the quality of your network approaches zero.

The proliferation of spammers and marketers is just one single variable that ensures this to be true. There are many other reasons you shouldn’t use auto-follow. There are a large number of people on Twitter who you would view as “noise” if you took a look at their Twitter time-line and those same people are going to follow you at some point during the growth of your network.

Let’s use a real-world example. You and I are both content creators. I happen to write about a subject that you could care less about, but I think your content is the bee’s knees. Do you subscribe to me just because I subscribed to you? Isn’t that being dishonest? Fronting? Perpetrating? Patronizing? You don’t care about what I have to say, why pretend?

Auto-Reply

Why? What is the usefulness here within the context of a social network? We keep forgetting the fact that “social” means interactions with real people. That is what makes it different from everything else. When you replace that interaction with a robot, you are telling me that I’m not important enough for your attention. You’re telling me that you’re not there. You’re telling me that you’re kinda rude.

What you’re actually telling me is that you don’t really have time to interact. You are not really interested in all this socal media stuff, but you know that it’s supposed to be good at building your brand or making you money, so you’re making a half-assed attempt at it. Keep in mind, these things may not be totally true, but it’s the impression I get.

Remember when you could call a company and a human would pick up? Wasn’t that nice? Now, you have to speak to an automated system that doesn’t even understand what you’re saying. You probably end up using foul language to get to an actual person. How does that make you feel about that company or brand? Do you feel valuable? Do you feel as if they care at all about you or what you have to say?

“Tweet” or Get Off the Pot

Don’t get me wrong, there are certain specific cases where automation is acceptable within social media. Some entities in this area are known bots and we are simply using social tools to get information from them (@rtm, @timer, etc). There are even cases where you may want to follow everyone who follows you for the sheer purpose of growing your network and kick-starting your ability to interact. Conversations regarding these are all over FriendFeed.

There is also a danger here. We may render our social networks completely useless because of the sheer number of people auto-following, auto-replying, pushing RSS feeds as messages, and sending out automated updates. This is not social. This is spam. This is getting ridiculous.

If you are not willing to put in the time and effort it takes to really be active in social media and to actually interact with real people, please delete your account. If you don’t feel that you have time to build real relationships and you need a robot to speak for you, please delete your account. If the majority of your social interactions are actually automated, you may need to rethink your strategy. Social media may not be for you. I hear mailing lists are all the rage.

Reblog this post [with Zemanta]

Ping.fm: Updating Your Social Networks Without Spamming FriendFeed

Ping.fm is a service that allows you to send out updates of various types (status updates, blogs, micro-blogs) to multiple social networks. I have been using it for some time and my results have been mostly positive. This is not a tutorial on how to use it. After seeing the topic on numerous occasions (here, there, everywhere) and reading DeSoto’s “Must blogging be a balancing act?“, I decided to share my Ping.fm strategy to see what others think.

Why?

This is all about increasing my social networking influence. I want to interact with a diverse selection of people because I have diverse interests. Ping.fm allows me to keep all these different groups updated with whatever is going on with me. I can share new music I create, content I’ve written, whatever I choose and I can share it across multiple social networks. I want to learn from others and get their feedback on what I’m doing.

Updating all of your social networks from one place is definitely a time-saver, but it could also have the community thinking you are a spamming moron if done incorrectly. For instance, Most of the services supported by PIng.fm are also supported by FriendFeed, so you could potentially send one update and have it show up several times. This is usually not desirable. I say “usually” because some FF users actually advocate turning everything up to full blast and allowing the user to filter accordingly.

That solution is less than ideal for me. I really don’t want anyone to Hide any of my FriendFeed services because I haven’t really figured out how I’m going to organize them yet. I may duplicate content now, but that may very well change in the near future. So, I decided to devise an updating scheme that allows me room for more flexibility.

What?

Before we get into those details, it’s important to understand how each Ping.fm update type shows up on each social networking service you subscribe to, so here is a table describing a few:

Ping.fm Update Type Bebo Facebook Hi5 Identi.ca
Statuses Changes Status Scraps Dent
Blogs Blog n/a Blog n/a
Micro-Blogs n/a Status n/a Dent
Ping.fm Update Type LiveJournal MySpace Tumblr Twitter Xanga
Statuses Blog Status Blog Tweet Pulse
Blogs Blog Blog Blog n/a Blog
Micro-Blogs Blog n/a Blog Tweet Pulse

Yeah, I have Bebo, MySpace, and Hi5. Big Whoop. Wanna fight about it?

Using Ping.fm, I can actually stay active on networks that I don’t really visit any more than once a week. Here is how I decided to break everything down:

  • I will post full, original content here at SheenOnline. I will also post more personal or off-topic content on LiveJournal and/or Xanga. I haven’t really figured out how this will work yet.
  • The social networking sites that provide a blog service will get excerpts and links back to whichever blog has my full article. I also would like to send excerpts to LJ and Xanga which link to my posts at SheenOnline.
  • Obviously, Identi.ca and Twitter both get my statuses, but I’m mainly only watching for responses on Identi.ca at this point.
  • I have no idea what I’m going to do with Tumblr. I’m thinking I want to pipe everything I write online to Tumblr, but I haven’t researched how much of a pain that would be.

Now that we have a basic (hah!) Ping.fm strategy, how will this fit into FriendFeed? If I were to pipe all this directly in, I would post a total of around 4 items anytime I made a blog post and I don’t think my followers would appreciate that very much. Also, I don’t want any of my services to get hidden.

Services that post to FriendFeed:

  • Identi.ca – Center of my micro-blogging world 🙂
  • LiveJournal – “Personal” blog
  • SheenOnline – Primary blog

Services that didn’t make the cut:

  • Twitter – This would just end up being a duplicate, I rarely post here directly
  • Xanga – Not sure what will go here yet. Possibly nothing 🙂
  • Tumblr – This may end up aggregating just about everything, so definitely not needed for FF

Caveats and Notes

One of the main points of all this is to be able to link everything back to my primary blog here at SheenOnline. Here are the details I found out as far as linking and HTML go:

  • Bebo will make a link clickable automatically
  • Facebook does appear to convert a link properly for statuses
  • Hi5 handles HTML weird. I haven’t figured out reliably how it handles links
  • Identi.ca and Twitter handle links just fine (duh?)
  • LiveJournal converts your links
  • Myspace will convert your links and handles HTML
  • Xanga will handle HTML links

In order to explicitly create a blog post, you can either go to the Ping.fm website, or you can send the content via email (Settings->Edit Profile to find your posting address). By default, Ping.fm sends out a status message, so your email should be of the form:

  • @b <title>^<body>

Conclusion

Please keep in mind, this is not a step-by-step guide that you should follow. I am simply posting this to describe my thought processes surrounding how I leverage Ping.fm to maintain my online presence. Maybe you don’t subscribe to some of the stuff I do and you’re not trying to balance eleventeen blogs.

In a future post, I will talk about drinking from the firehose or “playing in the stream” as J. Phil puts it. If your efforts at connecting with others actually pan out, you will have a lot of incoming data to deal with.

How do you use Ping.fm? Do you use a different service for this? Tell me about it.