People seem to have a huge misconception about network marketing and the people who are involved with it. They seem to think that this is an industry of salespeople. This is a perception that not only prevents many people from succeeding in this industry, but it prevents many people outside of the industry from benefiting from it.
Now, don’t get me wrong, this is a business about making money by selling some type of product at some point. It is about building a network of people around you that you earn money from. It is about promotions, marketing, and sales. The problem is that it is NOT an industry of salespeople. This is not about convincing someone to buy stuff they may not even want or need.
This is a service industry. If you don’t understand that the goal is to help as many people as you can, you have already failed. On the one hand, you are charged with providing people with a quality product that will enrich their lives in some way. On the other, you are able to give people the power to make a positive and significant change in their lifestyle.
I once spoke to a prospect who was a car salesman. He was all about “making the sale” and “closing the deal.” He kept telling me that every conversation is about closing a sale. Coming from a sales background myself, I can understand what he is saying. Did I want him on my team? No. Never called him back.
There are a couple of ideas you should definitely take away from this article:
- If they say “No,” then leave it alone. People don’t like to be sold. All you are doing is setting yourself up for returns and cancellations
- If you have to “sell” someone to enroll them, you have to keep selling them to keep them on your team
Don’t set yourself up for failure. This industry is not about slick sales tactics to trick people. If this is your strategy, you will fail.