Today at the NewTeeVee conference in San Francisco, Hulu CEO Jason Kilar revealed that Hulu has made $240 million in 2010 alone.
The online streaming service is flourishing: Hulu is projecting revenues of $240 million in 2010, more than double the company’s $108 million earnings last year. What’s more, the service now boasts more than 30 million monthly users, and Kilar said the number of Hulu Plus subscribers–its $9.99 monthly plan–is already “ahead of plan.”
When asked why Hulu Plus has ads, Kilar says they thought about going ad-free. After talking to 5,000 people, they found that users would rather a lower monthly cost with ads. I don’t blame them, I don’t even notice the ads anymore.
At around the same monthly cost as Netflix, Hulu Plus doesn’t seem to be offering as much value right now. Kilar did mention Netflix, though: “Hulu, Hulu Plus, and Netflix have all been consciously designed to be different and not a substitute for pay TV services in the living room.” Could they be working together?
Speaking of Hulu Plus, you can get it on your PS3 today. PlayStation hinted at the launch last week and it is now a reality. You could previously access some Hulu content via the Playstation Network.
How does this change from what was already available? Well, you no longer need to have a PlayStation Plus subscription to gain access and you don’t have to wait for an invitation from Hulu either. Beginning today, Hulu Plus is open to all PlayStation Network members in the U.S.
To get started, grab the free app from the PlayStation Store and visit www.ps3.com/hulu.
via Fast Company, Playstation Blog