The original Web show “Keeping it Rich with Sakina” will soon première on BET.com. It’s described as a loosely based “financial reality” talk show and features award-winning personal finance journalist and entrepreneur Sakina Spruell Cole. Cole will “talk candidly with her personal financial advisors, colleagues and friends offering advice, information and tips on living the ‘rich’ life.” It is a four-part web series which will air four consecutive weeks beginning November 17th.
“I wanted to partner the KEEPING IT RICH WITH SAKINA show and BET.com because I believe together we can truly make an impact in closing the wealth gap,” says Sakina Spruell Cole, who is the host and CEO of Cole Media Inc which produces the show. “It is my hope that my comfort and candor in discussing my own financial situations leads viewers to become more communicative and thereby more savvy with their money.”
The Keeping It Rich brand is not just limited to a show. Since 2003, they’ve built a fan base of teens, students, and college-educated people from around the country. They offer a seminar and a column for college students. The key is in their “lively and upbeat format” and “easy to understand language” in educating their audience about building wealth.
“We believe this partnership also allows BET.com to offer responsible and educational content that is both entertaining and relatable to its audience.” — Sakina Spruell Cole