Today, Chairman and Chief Executive Officer of News Corporation Rupert Murdoch unveiled The Daily. This is the much-anticipated publication created in cooperation with Apple especially for the iPad.
“New times demand new journalism,” said Mr. Murdoch. “So we built The Daily completely from scratch — on the most innovative device to come about in my time — the iPad.”
“News Corp. is redefining the news experience with The Daily,” says Steve Jobs, Apple’s CEO. “We think it is terrific and iPad users are really going to embrace it.”
The Daily will debut at $0.99 per week or $39.99 per year. It will contain up to 100 pages focused on six key areas: news, sports, gossip and celebrity, opinion, arts and life, and apps and games. They promise views spanning across the political spectrum, cultures, and generations.
Besides text and pictures, The Daily will be able to provide a unique mix of audio, video, and real-time data along with social media integration. This opens things up for the editors to tell each story in the best format.
“In short,” says Mr. Murdoch, “we believe The Daily will be the model for how stories are told and consumed in this digital age.”
You can download The Daily app for free from iTunes.
via The Daily