Category: Marketing

Twitter is gaining popularity, attracting people of all types. They talked about Twitter on The View. George Stephanopoulos interviewed twitterviewed John McCain. P. Diddy has jumped in with both feet, keeping us updated and motivated (Let’s Go!!!). As always, with great power comes great responsibility…wait…I mean when a social service’s numbers blow up, most of them are probably just spammers and other types of marketers.

There is nothing wrong with marketing in social media. It’s a good place to establish your brand and make connections. The problems arise when the marketers start Doing It Wrong(tm). It’s almost disrespectful. Maybe I’m just sensitive.

Twitter Isn’t a Mailing List

We could go back and forth on this point all day long, but you’d still be wrong. Twitter is not your own personal mailing list. Let me restrict the parameters to make this more clear:

• A standard network or Internet marketer sets up a mailing list attached to some kind of auto-responder.
• The auto-responder is stuffed with a bunch of emails scheduled to fire off at specified intervals.
• The goal here is to move your target to action without you lifting a finger.

Problem with that is, when someone subscribes to your mailing list, they usually expect this will be the case. When someone follows you on Twitter, they expect to see you updating your status. Not pitching them on your product.

The proliferation of services that will schedule tweets and shoot out automated messages to Twitter just illustrates my point here. We all know how I feel about social media automation.

Your Followers Aren’t Following You

Many network marketers and “small-business” owners have purchased leads before. The selling point on these always mentions something like “pre-qualified” or “targetted.” Anything that makes you think the the people on these lists are interested in what you have.

Once you start contacting these leads, you quickly realize that these people mostly want nothing to do with you. They were probably careless with their email address, or filled out some survey where one of the questions asked them if they had an interest in making money from home. Who doesn’t want to make money from home?

There are a bunch of services popping up which allow you to build your followers list automatically. Now, anyone can have thousands of followers without investing any time in Twitter at all. All they have to do is signup or opt-in and all the other people that have signed up and opted-in follow you just as you follow them.

Am I the only one that sees a pattern here? Nobody who signs up for these follower-generation services cares what you have to say. They don’t want to buy your crap or join your business. Just like you, they’re trying to get a bunch of followers on their “list” so that they can pitch their crap.

You Just Got Punk’d

So, you’ve signed up with this service, probably given up your Twitter credentials and the whole nine, and the only connections you’re going to make are with people who want to sell you something. Not only that, guess who makes out like a bandit? The service you signed up for. They played on your greed and now they have your contact info and twitter credentials. Not only that, but I bet they will turn around and sell you out to the highest bidder.

You might as well start looking around for Ashton, cuz you have definitely been had. Is that a camera hidden in the corner there?

There are people who just don’t know any better. They just wanted a bunch of followers because that’s supposed to be the thing to do in social media. It’s supposed to increase your status and make you somebody. Well, it doesn’t and I’m sorry you were misinformed.

For you marketer-types, you need to step your game up and start doing things the right way. If you’re going to be lazy about it and try to take shortcuts, you may as well quit now. You’ll never last. Also, you won’t make any money.