Verizon has taken advantage of Twitter’s Promoted Trends feature by purchasing the #CyberMonday trending topic. Target made a similar move when they purchased #BlackFriday this past weekend. These trending topics are a great way to get some online traffic from users hitting the web hard looking for the best Cyber Monday deals and search engines like Google and Bing have deep integration with Twitter in their search results.
As with any purchased Promoted Trend on Twitter, when users click on CyberMonday, they will be see a sponsored Tweet from Verizon, which states “Starting today, Verizon’s giving you 24 days of Seasonal Surprises! Unwrap an exclusive deal now!” The Tweet contains a link to the company’s “Seasonal Surprises” campaign, which encourages users to Tweet Verizon’s message or post the message on Facebook to unlock an exclusive deal.
via TechCrunch