AT&T is back again this year for their 28 Days Black History Month campaign. This is the third year of the campaign and the focus is on celebrating past history makers and a look at new innovators through a free exclusive speaker series. AT&T created 28 Days in 2009 to highlight Black History Month as more than a reflection of the past, but as a time to focus on what can be achieved in the future.
“This year, AT&T wants consumers to look at today’s history makers and innovators, who are changing the world we live in and truly speak to the core of ‘Rethink Possible’,” said Jennifer Jones, vice president of Diverse Markets, AT&T Mobility and Consumer Markets. “We are committed to pushing the limits of what’s achievable everyday through innovation and investments in programs that educate and empower our diverse consumers.”
AT&T has used a Facebook Page in the past as the online rally point for the 28 Days campaign, but it looks like they’ve switched things up with a page on ATT.com. They’ve integrated their Black History Month initiative with your standard AT&T sales page, providing relevant news and information alongside the latest deals on free phones.
Common will serve as the exclusive host and moderator for the 2011 AT&T 28 Days speaker series. This event will showcase five individuals who are making their own page in African-American history in the fields of technology, media, fashion, politics, and business. The tour covers five-cities and two lucky winners will be randomly selected to receive new AT&T smartphones.
- Atlanta on Monday, Feb. 7
- Chicago on Thursday, Feb. 17
- Washington, D.C. on Tuesday, Feb. 22
- Harlem on Feb. 24
- Oakland on Monday, Feb. 28
“The talent AT&T selected for the speaker series are great examples of today’s trendsetters who are making history everyday in their communities,” said Jones. “Each speaker offers a unique perspective and will inspire anyone who attends these events.”
You can check the website to figure out how to get free tickets or stream the event live on the web. The site will feature videos from the speaking events and you can connect with the AT&T 28 Days online community. Sign up to receive 28 Days mobile updates by texting “28days” to 65579.
For more information about this year’s events and speakers, visit att.com/thebridge.