The Mavericks have teamed with Qualcomm to add augmented Reality to this year’s playoff tickets. Augmented Reality (AR) joins the real and the virtual to create a futuristic viewing experience. In this case, you’ll be able to play a game by viewing your ticket using your Android’s camera.
Single-game tickets for the first two Mavericks home games of the first round of the 2011 NBA Playoffs will go on sale April 2nd. Fans that purchase single-game tickets will receive a futuristic, commemorative 2011 Mavs Playoff ticket, and game-day tickets and commemorative tickets will go live when the playoffs begin on April 16th.
Once you have your ticket, download the “Mavs AR” app from the Android Market. Fire up the app and point your phone at the front of your ticket. This starts up an interactive mobile game featuring Dirk Nowitzki, Jason Kidd, and Jason Terry.
Right now, this is Android-only, but Cuban hopes to expand to other platforms for future seasons. It’s always awesome to see augmented reality being used for…well, anything. I think the technology is just cool. In this case, a game is not really that useful, but it’s a start.