A few days ago on Black Web 2.0, I covered the reasons why you should be using Foursquare for your business and briefly touched on the specific strategies involved. In addition to reading that post (linked below), you should take a look at this awesome slideshare presentation by Chris Breikss (President of 6S Marketing Inc.) I’ve embedded it below.
The key to leveraging Foursquare for your business lies in the way it promotes and advertises your business. A user visiting your venue on a regular basis can earn a Mayor badge for visiting more than other users. This is where the competition comes in and is only one example of the types of badges available. Not only is the user’s location broadcast on Foursquare, but users can link up both Twitter and Facebook. This increases the visibility of your business across the web.