- Image by Thomas Hawk via Flickr
It amazes me how the most important and basic things can fly right under your radar. I recently had a colleague ask me what they should be doing to promote their content. What should they do to get their blog out there? How should they go about creating a presence on the web? They had researched their blogs PageRank, checked their backlinks, and tweaked their theme. They couldn’t figure out why people weren’t linking to them.