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Leads are Unproductive and a Waste of Time

Business folks put a lot of focus on leads and sales. Sales are important, that’s how you make money, but leads are usually pointless. Think about all the methods you’ve used to generate leads. They probably worked great for creating a list of random names and contact info, but how many sales did they lead you to?

Leads don’t mean sales. What you need are fans. Fans will buy whatever you put out just because it’s you. They think you are the best artist, writer, brand, blogger, leader, and software developer on the planet. Fans mean sales. When you need venture capital on your developing company, click this site for more information.

Instead of following the mantra that sales and marketing is a numbers game, try becoming valuable and visible. Instead of Always Be Closing, how about always be informative? Always be helpful? Always be real and keep it 100? (that’s “one hunnit”, for the uninitiated)

When you work to make yourself an asset instead of just an ass, people will seek you out. Instead of you asking for the sale, you may find them asking to be sold.

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You Are NOT a Salesperson

People seem to have a huge misconception about network marketing and the people who are involved with it. They seem to think that this is an industry of salespeople. This is a perception that not only prevents many people from succeeding in this industry, but it prevents many people outside of the industry from benefiting from it.

Now, don’t get me wrong, this is a business about making money by selling some type of product at some point. It is about building a network of people around you that you earn money from. It is about promotions, marketing, and sales. The problem is that it is NOT an industry of salespeople. This is not about convincing someone to buy stuff they may not even want or need.

This is a service industry. If you don’t understand that the goal is to help as many people as you can, you have already failed. On the one hand, you are charged with providing people with a quality product that will enrich their lives in some way. On the other, you are able to give people the power to make a positive and significant change in their lifestyle.

I once spoke to a prospect who was a car salesman. He was all about “making the sale” and “closing the deal.” He kept telling me that every conversation is about closing a sale. Coming from a sales background myself, I can understand what he is saying. Did I want him on my team? No. Never called him back.

There are a couple of ideas you should definitely take away from this article:

  • If they say “No,” then leave it alone. People don’t like to be sold. All you are doing is setting yourself up for returns and cancellations
  • If you have to “sell” someone to enroll them, you have to keep selling them to keep them on your team

Don’t set yourself up for failure. This industry is not about slick sales tactics to trick people. If this is your strategy, you will fail.

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Doh! You Forgot to Close!

You are having a great conversation with a prospect. You have related on many different levels. You’ve laughed, you’ve cried, you’ve discussed personal issues. You even find out that you may be related or once lived in the same neighborhood. Everything is going great. You really feel like you can help this person to succeed and that they would be an excellent addition to your team. You hang up the phone feeling good about that call. You feel as though you have accomplished something. So what’s wrong?

You Forgot To Close the Deal!

You let that person go without: adding them to your team, getting a committment from them as to when they want to join you, or even scheduling a definite callback!

What are you doing?!

This is probably one of the most common failings of many marketers and it is actually a very simple one to fix… Continue reading “Doh! You Forgot to Close!”