Leads are Unproductive and a Waste of Time

Business folks put a lot of focus on leads and sales. Sales are important, that’s how you make money, but leads are usually pointless. Think about all the methods you’ve used to generate leads. They probably worked great for creating a list of random names and contact info, but how many sales did they lead you to?

Leads don’t mean sales. What you need are fans. Fans will buy whatever you put out just because it’s you. They think you are the best artist, writer, brand, blogger, leader, and software developer on the planet. Fans mean sales.

Instead of following the mantra that sales and marketing is a numbers game, try becoming valuable and visible. Instead of Always Be Closing, how about always be informative? Always be helpful? Always be real and keep it 100? (that’s “one hunnit”, for the uninitiated)

When you work to make yourself an asset instead of just an ass, people will seek you out. Instead of you asking for the sale, you may find them asking to be sold.