Sustainable business: Be economically driven

This is a guest post by Alia Haley

Many of the business leaders realize the fact that depending merely on advertisements alone cannot suffice for the brand building process. However, entrepreneurs do not put much efforts of building the business brand which can sustain in difficult times of business. Therefore sustainable business is a new idea in the world of business, although it’s gaining popularity slowly and steadily in business circles. Still people find it an abstract or some call it a theoretical thing in business practices. The reason behind this story is because most of the businesses solely depend upon the external factors of brand building. The fact is efforts should be put forward in emphasizing upon the internal brand integration and activation process then only a proper sustainability for business is possible.

Sustainability is the last factor to follow: Generally what you will find in business today is the strategies for sustainability and marketing generally is considered the last choice for businessmen. This is called as a shotgun approach, wherein the businessmen think about the marketing somewhere after six months and then counts on factors like the sustainability in his or her business. The entrepreneurs at times misunderstand this idea and end up embarking with a plan wherein they try things like charity and community relation drives. However, sustainable business is neither the charity thing nor the marketing plan. It is basically the ideas to generate revenue in a consistent way. The entrepreneurs often misunderstand this idea and end up trying something weird and frustrating.

Ways of developing sustainable business: When you as a businessman want to have a sustainable business, you need to start doing it by inviting key players all across the unique value chain of your enterprise. Then you are required to identify and find opportunities to carry out business operations in such a way that you effectively use all the resources in the business creatively. When you have key players at such stages in a value chain you find out opportunities to design and implement plan for better sustainable business. Hence at the end of the day you get cost effective and creative strategies and remain economically driven.

Enhancing and developing the management system: The idea of sustainable business is still at nascent stage; however, it is gearing up in number of business places. At such point of time the entrepreneurs should incorporate this aspect at the policy level of the company or business. This will help implement it in a right way adopting this idea in their core principle of the business. For this you do not have to reinvent things, rather it comes through a couple of things like with cultural orientation, procedures, extensive refinements to systems procedures and practices.

In order to sustain in the business world and remain economically driven, it’s important that the businesses implement this idea the best. Though this still seems to be in its initial stages, however, things are changing with changing times. Certainly for every business implementing the sustainable business ideas would be different. Smaller ones would have some different idea than the bigger ones; however, with factors like perseverance, ingenuity and cooperation the desired result can be achieved.


About the author: Alia Haley is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of travelling. Recently she bought two Invicta Watches for herself. These days she is busy in writing an article on alternative energy sources.

Leads are Unproductive and a Waste of Time

Business folks put a lot of focus on leads and sales. Sales are important, that’s how you make money, but leads are usually pointless. Think about all the methods you’ve used to generate leads. They probably worked great for creating a list of random names and contact info, but how many sales did they lead you to?

Leads don’t mean sales. What you need are fans. Fans will buy whatever you put out just because it’s you. They think you are the best artist, writer, brand, blogger, leader, and software developer on the planet. Fans mean sales.

Instead of following the mantra that sales and marketing is a numbers game, try becoming valuable and visible. Instead of Always Be Closing, how about always be informative? Always be helpful? Always be real and keep it 100? (that’s “one hunnit”, for the uninitiated)

When you work to make yourself an asset instead of just an ass, people will seek you out. Instead of you asking for the sale, you may find them asking to be sold.

5 Ways to Make Money from Home

So, you’ve decided you would like to make money working from home. Maybe you can’t afford the commute anymore because of high gas prices. You’re sick of your boss, your job, your co-workers. Maybe you just want to spend more time with your family or you need to make a little extra on the side. Whatever the case may be, I’m here to make sure you have a basic understanding of what you’re getting into.

There are a huge number of ways to make money from home, but there are also a lot of people trying to make money off you. This simple list will help you decide what route to take and also give you some tips on how to avoid wasting your time and money.

1. Network Marketing

This is probably the most infamous method of making money from home, but it’s also one of the most lucrative. Also known as Multi-Level Marketing or MLM, it has created more millionaires than most other industries. Basically, you’re starting your own business, so there will usually be a start-up cost. There may also be a monthly overhead cost or minimum sales requirement, depending on who you get involved with.

What Do You Do?

There are usually at least 2 ways to make money. You will be marketing some type of product or service, and you will be recruiting others into your business who also want to make money. This usually involves calling leads, placing ads, and talking to people you already know.

You will make a commission on any sales or enrollments you make. You also make money when those on your team make money. This is called leveraged income. You may also have the chance to make residual income, which means you will get paid repeatedly for work you only did once.

2. Affiliate Marketing

Affiliate Marketing and Network Marketing are pretty hard to tell apart. Either way, you are marketing a product/service and making a commission. There are two main differences:

  1. You may not have to pay to become an affiliate
  2. You won’t be able to build leveraged income

What Do You Do?

You receive a unique URL or link where people can go to find and buy the product or service. When they make a purchase through your link, you get paid. Usually, you market this affiliate link by placing ads on your website or any other standard Internet Marketing practices.

3. Pay-Per-Click Ads

Google is probably the most well-known PPC program. You get paid anytime someone clicks the ads which you have placed on your website or blog. The ads are usually relevant to the content on your website.

What Do You Do?

You paste some code on your website and hope someone clicks the ads that show up. It’s really that simple. This works best in combination with a Blog or some type of website where you can attract lots of traffic by providing quality content.

4. Internet Freelancing

This just means doing odd jobs that people have posted on the Internet. You can find these types of jobs on sites like Craigslist and eLance.com.

What Do You Do?

Well, you basically do whatever the client asks you to and negotiate what the payment will be. This could be anything from basic administrative tasks to programming PHP. If you have a decent resume, you may find success doing this on a site like eLance. You will usually have to compete for jobs against other candidates.

5. Completing Offers

This involves anything from completing surveys to applying for credit cards. You get paid on completion of each offer. Project Payday is one of the main companies you can enroll with for this type of work.

What Do You Do?

You sign up for 30-day trials, credit cards, loans, and anything else you can imagine. You may have to pay for some of these things and then remember to get your refund once the trial is over. Someone who is trying to get a free Xbox 360 or 54″ HD-TV will pay you for completing these offers. I tried it and didn’t like it. It works great for others. If you don’t mind giving out your SSN and other personal info repeatedly, it may work for you too.

The Bottom Line

This is an extremely basic overview of your options. You will have the most success by doing more than just one of these. It all depends on how much work you are willing to put in and how serious you are about educating yourself on the details and techniques you will need to succeed.

I did research for months before I ever signed up for anything and that has really paid off. I have been able to really focus on what my strengths are and how to use them to earn an income. Once I chose to start helping people and stopped thinking of everything as sales and making the next dollar, my business exploded.

What have you run into in your search for financial independence? What questions or fears do you have about working from home or starting a home business? Feel free to comment below.