This is a guest post by Alia Haley
Many of the business leaders realize the fact that depending merely on advertisements alone cannot suffice for the brand building process. However, entrepreneurs do not put much efforts of building the business brand which can sustain in difficult times of business. Therefore sustainable business is a new idea in the world of business, although it’s gaining popularity slowly and steadily in business circles. Still people find it an abstract or some call it a theoretical thing in business practices. The reason behind this story is because most of the businesses solely depend upon the external factors of brand building. The fact is efforts should be put forward in emphasizing upon the internal brand integration and activation process then only a proper sustainability for business is possible.
Sustainability is the last factor to follow: Generally what you will find in business today is the strategies for sustainability and marketing generally is considered the last choice for businessmen. This is called as a shotgun approach, wherein the businessmen think about the marketing somewhere after six months and then counts on factors like the sustainability in his or her business. The entrepreneurs at times misunderstand this idea and end up embarking with a plan wherein they try things like charity and community relation drives. However, sustainable business is neither the charity thing nor the marketing plan. It is basically the ideas to generate revenue in a consistent way. The entrepreneurs often misunderstand this idea and end up trying something weird and frustrating.
Ways of developing sustainable business: When you as a businessman want to have a sustainable business, you need to start doing it by inviting key players all across the unique value chain of your enterprise. Then you are required to identify and find opportunities to carry out business operations in such a way that you effectively use all the resources in the business creatively. When you have key players at such stages in a value chain you find out opportunities to design and implement plan for better sustainable business. Hence at the end of the day you get cost effective and creative strategies and remain economically driven.
Enhancing and developing the management system: The idea of sustainable business is still at nascent stage; however, it is gearing up in number of business places. At such point of time the entrepreneurs should incorporate this aspect at the policy level of the company or business. This will help implement it in a right way adopting this idea in their core principle of the business. For this you do not have to reinvent things, rather it comes through a couple of things like with cultural orientation, procedures, extensive refinements to systems procedures and practices.
In order to sustain in the business world and remain economically driven, it’s important that the businesses implement this idea the best. Though this still seems to be in its initial stages, however, things are changing with changing times. Certainly for every business implementing the sustainable business ideas would be different. Smaller ones would have some different idea than the bigger ones; however, with factors like perseverance, ingenuity and cooperation the desired result can be achieved.
About the author: Alia Haley is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of travelling. Recently she bought two Invicta Watches for herself. These days she is busy in writing an article on alternative energy sources.