Twitter

5 Easy Ways to Explain Twitter Without the Geek Garbage

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It seems like a lot of us tech people find it hard to explain the tools we use on a regular basis. I don’t think the problem lies with how complex our tools are. The problem is that, as geeks, we usually make things too complicated. I’m definitely guilty of this and those close to me point it out all the time.

It’s like trying to explain what a computer does by starting with how microchips work. Who cares about all that? Normal people just want to know how something benefits them. How can it fit into their lives? Nobody cares how a microwave works, they just know it makes food hot. Nobody cares what HD really means, they just know it makes sports look really good and allows you to see how many people on TV actually wear make-up.

Now, here are 5 easy scenarios that you can use to explain Twitter to regular people:

1. It’s a way to let your friends know what you’re doing all at the same time

Let’s say you decide to have a little get-together. You could call all your friends individually, you could email them, you could even text each one. With Twitter, all you’d have to do is send one status update and all your friends will see it immediately. They could even respond to let you know they will be there.

None of this has to involve direct contact with a computer because Twitter supports SMS. You could be handling all the initial preparations right from your cell. No making fifty calls to give out directions, tell who to bring what or any of that mess.

2. It’s a way to ask your friends a question

You’re watching TV and you can’t remember the name of this actor, it’s driving you nuts. You’re pretty sure one of your friends knows, so you update your Twitter status:

Hey, anyone know the name of the black guy on House? Total brain fart.

Pretty soon, someone sends you a reply, reminding you that it’s Omar Epps.

3. It’s a way to share important news

You hear breaking news about a tornado sighting. Your kid’s team just won the playoff game. Kroger has 2-liter bottles of Coke 10 for a dollar. You just ate the tastiest mango you have ever had in your life! Whatever the scenario, you can let everyone know what’s going on immediately my sending out one simple update.

4. It’s a way to get important news

In the same way that you can quickly share news with others, you can get news updates. Not only can you get news updates from your friends, but you could actually follow CNN, MSNBC, BBC or maybe your local news network. Whatever you want to know about, there is probably a reliable source for it on Twitter and you can listen in and stay up-to-date.

5. It’s a way to strengthen relationships with those you care about

My family is pretty much scattered across the US. It’s even sometimes hard to stay in touch with local friends and family. Sometimes, you don’t have time to reach out and touch someone. You know you want to stay in contact, but maybe you don’t do small talk too well or you just don’t enjoy discussing the weather. Maybe you know people who gossip too much and you don’t want to deal with it, but you still want to stay close because they are your family.

Twitter allows you to maintain that connection with loved ones, without all the bells and whistles. You don’t have to talk to them directly to remain connected and stay in touch. You keep track of their updates, they keep track of yours. You maintain a bond with minimal effort. If you so choose to have a discussion, the option is always there. This may sound like an impersonal solution, but what’s the alternative? Falling out of touch with those you actually care about?

Conclusion

These are just a few examples to maybe spark a fire in your mind. Those of us familiar with social media tools often struggle to explain them. They don’t end up getting used by the general public because we can’t even tell the general public what the point is. It almost boils down to one of the most basic rules of sales:

Features tell, benefits sell

Stop trying to describe tech tools by gushing about how scalable they are, how clean the website is, what random tech blogger guy is behind it. Nobody cares about any of that. All they want to know is what will it do to increase the quality of their life.

A Plea to Fellow FriendFeeders

As many of you already know, I’m not a Twitter fan. There are many reasons why that is and none of them actually matter at this point because I have been trying to change my mind about it. You may have seen me around (@rahsheen). I decided that extending and remaining connected to my network of friends and associates online was far more important than any reason I had for avoiding Twitter.

Now, most of the people I have decided to follow on Twitter are people I was already subscribed to on FriendFeed, which is really my primary place of residence when it comes to online communities. Recently, FriendFeed added the ability to dump your stream directly into Twitter. This is the issue that me and you need to discuss.

Please, for the love of all that is geeky, stop dumping all of your FriendFeed stream into Twitter. Wait! Wait! Hear me out. Allow me to explain:

Twitter was not designed to be what it is today. It was to be something much simpler and people found more exciting ways to use it. We all know how that turned out. Now, FriendFeed has basically given each of it’s users a cannon to blast away at Twittter’s weak infrastructure and unsuspecting community. Most of those poor Tweeters have no clue what’s going on.

Back when I was active on IRC and dinosaurs roamed the earth, anyone who posted several messages in a row was considered to be flooding and would probably be booted from the channel, immediately. Now, if it’s impolite to flood an interactive live chat, why would it be ok to flood Twitter? You barely have the ability to scroll back.

We are burying everyone’s updates with truncated FriendFeed items.

Are you really adding value for your followers?

I just figured I would put this out there because I’ve seen a few people drop so many consecutive updates it looked like they were the only person I followed, and they weren’t even using Twitterfeed. Think about your strategy before you open the floodgates between services. Your audience will thank you for it.

Ask Rahsheen: How Can I Recieve Texts Without Giving Up My Phone Number?

Image via Wikipedia

Hello Rahsheen,

I just read your post on Twitter and it sparked an idea. I’m a dj and I often get requests for songs. I was wondering if there is a way to use Twitter so that people could text their request to me. 
The immediate questions that pop up:

Would the person texting have to have a Twitter account?
Is there a way to set up a private twitter so that these aren’t on the main timeline and I get notified when their directed to me?
Is twitter the right route? Is there something better?
Is this even possible? 

I own an iPhone if that helps. My main goal is to be able to communicate with people while I’m in the booth and make their listening experience better. A great by product of this would be collecting people’s information (cell or email) so that I can populate a list so that I can send dates and venues. Any ideas? All and any help is appreciated!

So, we have a few things here to consider:

1. Anonymous: We want to recieve messages to our phone from members of our audience, without giving out our phone number
2. List-building: We would like to capture contact info during this process so that we can keep our audience updated
3. Simple Texting: Users should be able to text their requests and, this isn’t specified, but we want to make this process as simple as possible

I’ll lay out a few options I found and, if you were looking for a similar solution, you may find something that clicks.

Twitter

The most obvious solution is to use Twitter’s Direct Messaging feature. You would link your phone number to your Twitter account and set it up so that you at least receive DM’s via SMS. 

Process

• User sends a text “follow + <your username>” to 40404 (which is the shortcode for the US, find the code for your country here). This should sign the user up to Twitter if they don’t have an account already and follow you in one go. They are now one of your Twitter contacts. 
• Now the user texts there requests using the proper format: “d + <your username> + message“.

Notes

• We’ve got (1) covered, as long as you don’t mind receiving DM’s on Twitter
• In order to fulfill (2), we have to rely on the user to actually follow us 
• The user will have to remember the proper syntax to text a Direct Message “d + user + message”. If they mess it up, you will never see the message. So, (3) is covered, but it’s not as simply as we’d like.

Email

April linked me to a Lifehacker article on recieving text messages without revealing your phone number. You simply create a Gmail account that forwards all mail to your cellphone’s email address. T-Mobile users would have an address like 4045551212@tmomail.net, for example. 

Notes

• We’ve got (1) covered here, since the user won’t see your actual phone number
• (2) should also be covered…kinda. We may be able to see the user’s phone number and cellular email address.
• (3) is kinda tricky. This solution assumes your audience can send a text message to an email address. There are carriers and plans that do not support this. Even some phone models don’t allow it.

Drop.io

Chris and Ian both mentioned Drop.io as a solution. It’s probably one of the most awesome services I’ve come across. 

Process

• Create a drop and distribute the email address for it. You may also choose to distribute the phone number for the drop so users can leave you a voicemail, or you can simply provide the URL for the drop.
• You can choose to be alerted a few different ways when user’s add notes to the drop, including Twitter and SMS.

Notes

• (1) is definitely covered here. We can actually choose to recieve updates via Twitter or Direct SMS.
• (2) is problematic because I believe the drops are anonymous. I haven’t into the internals, but it doesn’t appear that Drop.io will tell you who sent what.
• Drop.io doesn’t have a shortcode or phone number available to send SMS messages to, so you run into the same issues as with the Email solution above as it pertains to (3).
• Even though you have to rely on the SMS gateway, there are features of Drop.io that are pretty amazing and it’s definitely worth a look.

Widget

We also have the option of having users send us a message via a widget on our website. Mona mentioned this one, to me and Google told me that txtDrop.com will help me set it up. You simply go there, create your widget, then stick it on your website.

Notes

• (1) is definitely covered, the user will not be aware of your actual phone number
• (2) and (3) are a wash with this solution. You won’t be able to capture contact info and users won’t be able to text directly from their phone or even send an email. 

The End

This is obviously not a comprehensive list. There are many services that can help with this problem as well as a million ways to mix and match the solutions provided. Tiffany mentioned that you can even buy your own shortcode from the Common Short Code Administration.

How would you set this up? Can you think of a better solution? Let me know in the comments.