Your Article Marketing Strategy is Crap

Google has recently made some changes in how it ranks sites viewed as content farms. These are basically sites that publish crap content to target keywords for the sake of attracting eyeballs for ad revenue. Actually, they don’t create the content. You do. That’s why your article marketing strategy is crap.

Here is what it probably looks like:

  • Write a “quality” piece of content about your niche
  • Post it on every available site that will let you, possibly with minor changes
  • Include a link to some kind of landing page with each posting
  • Profit!

The key problem here lies in duplicating your content. Sure, you just got a crap ton of backlinks to whatever you’re promoting, but it’s no benefit to a user searching for a solution to see your article 17 times in the search results.

The solution? Kill all the sites hosting your duplicate content. From ezinearticles and Associated Content to Examiner.com and Hubpages, just about any place you’d think to use has received a mighty slap from the #1 search engine.

So, what should you do now? Stop trying to game the system. Don’t be a one-hitter quitter. Create a home on the web and post your content there. Look for organic ways to grow your presence like social media, guest posts, and just being awesome in your own right.

You should be building your brand as a leader and authority in your niche, not spinning your wheels trying to get a few backlinks.

via SearchEngine Land

  • Cellington

    Quick question… and I admit that as the CEO of DistributeYourArticles, I am biased.

    If a site has no traffic, no visitors, no backlinks, no “Google-Love”, isn’t posting articles on that site very similar to an artist posting her artwork in her bedroom closet?

    How does one stand out or get noticed – even with great content – on a site that is hidden away in the shadows? It seems to me that getting relevant backlinks is a powerful strategy to improve a site’s presence on the net.

  • http://sheenonline.biz Rahsheen

    In my experience, social media trumps any type of profile or traffic that
    you might build from article marketing. Get on Facebook and Twitter and
    network with like-minded folks. Traffic will come as you connect directly
    with people who care about what you care about.

  • Cellington

    I completely agree that social networking is great. We use it too.

    The problem is that social networking – indeed all direct networking efforts – take quite a bit of “direct action” time. If you take a day – or heaven forbid, a WEEK off, your social network goes silent. If enough time passes, traffic quickly peters out. Automated tools to “pre-load” facebook/social updates don’t “feel” genuine, they definitely aren’t as timely as updates posted in-the-moment.

    On the other hand, one article on relevant sites continues to connect your business with your target audience even while you sleep, go to the beach, or take a month off to travel. Or even just spend time with the family away from the computer playing Monopoly or reading a book.

    Here’s a perfect example of the power of an article… You engage in social marketing. I engage in social marketing. But it was this article that brought me to your site. And how did I find you? Because I’m a fan of Penn & Teller! Your article popped up in a search for information/images about them/their show. :)

    Give content syndication its proper place in your marketing arsenal. It’s always good to have more than one arrow in one’s quiver.

  • http://sheenonline.biz Rahsheen

    Well, the primary motivation for this post is in putting your content into a
    site that could later be classified as spammy or a content farm.Dumping
    content into a site with the express purpose of linking back to your site is
    a fine line to walk. Especially when the primary content on that site is
    from a bunch of people with the same goal.

    To me, it makes more sense to get your content posted on some other blog in
    your niche that might have more juice than you. I don’t mean to say all
    article marketing is worthless, but you put your content and your brand into
    someone else’s control. The floor can be yanked out from under you at any
    time. Duplicating content can also sully your image and I’d much rather post
    another 140 character tweet than write an entire article just for a link.

    You have to diversify :)

  • Cellington

    Once again, I am completely in agreement with you :)

    Backlinks are great, but the Google spider has never spent single nickel. We advocate writing for the target audience, not a search engine.

    It’s amazing – but obvious – write for people and the SE finds you, but write for the SE and people pay no attention. I want our community to be populated with people, not spiders. And people talk to each other – the spider only talks to himself. And still spends no money!

    Absolutely write for the audience you wish to attract. Then distribute your articles to appropriate focused content sites and niche blogs. The right traffic will be drawn to you.