There is a serious scam going on in the social media world and I’m tired of seeing people get got. Marketing has come a long way, changed a lot, and still remained the same. The problem is that the pillars of the MLM community are fooling you with a false narrative. They want you to think that you will become a marketing powerhouse in social media with thousands of customers running after you, wallets out and purses open, by simply following the steps in their latest e-book or whatever info product they’re slinging.
Don’t get me wrong, there are marketers out there that know what they’re talking about. You can tell they know what they’re talking about because the tech world recognizes them as equals. Not only are they skilled marketers, but their circles intersect with the people who help build and promote these new media tools.
It goes back to the question of , “Can you be a social media expert without being in social media?” The answer is, “Hell No!” If you aren’t in the trenches building your community and interacting with people, you cannot claim to know how to use this stuff.
The reason these MLM and Network Marketing gurus get such huge followings on all these social networking sites is that they already had huge followings to begin with. Look at how long some of these guys (and gals) have been around. Their tribe was built a long time ago. All they’ve done is leverage that tribe. A simple call to action to their existing mailing list and they’ve suddenly got 30,000 followers on Twitter. It’s that simple…for them.
You will never be able to duplicate this. There is nothing in anyone’s e-book or video series that changes that reality. You don’t have a standing army of customers. You are starting from scratch and you will have to put in the work to build your own community from the ground up. Anyone offering a magic shortcut to this end is blatantly lying you will waste a lot of time failing really slow if you buy into their crap.
Don’t believe me? Try and prove me wrong. I’ll wait…
…on second thought, I won’t. I’ve got better things to do.